What is campaign photography?
Campaign photography is a mix between photojournalism photography and documentary photography which is either for or against something or even someone.
Example
Examples can include a list of things for example:
This is a spider diagram of the different types of campaign photography there are many more but on there I think there is about 37 different types. I created this mind map using Popplet to show all the different types.
Research
This campaign is an example of what people with depression go through. This is powerful as it represents how people with depression feel and what they go through. The photography skills used focus point. The focus point is focused on the boy's face which can show the emotion to make the image powerful. Also it uses a small depth of field as it just focuses on the boy. To make this image effective they have removed the mouth and created it like paper. This makes the image stand out because the audience attention is attracted to the mouth so the message gets across.
This image doesn't only show depression it also shows awareness of how people can bully people with a stigma. It shows how this bullying could make people feel just because they have a condition. In addition I like how parts of the writing underneath the boys face is red and some is white. The writing in red makes important words in the text stand out to the images audience so the awareness gets across easily.
This image doesn't only show depression it also shows awareness of how people can bully people with a stigma. It shows how this bullying could make people feel just because they have a condition. In addition I like how parts of the writing underneath the boys face is red and some is white. The writing in red makes important words in the text stand out to the images audience so the awareness gets across easily.
This campaign is an example of sexting. It shows that no matter who you send an image to you never know if they will share it or not. The message behind this image is to make people,especially teenagers see the awareness of how sexting can ruin your life. It has a powerful message as you wouldn't want your brother to see your body so why send it to anyone. The photographer has used chiaroscuro to show the image as serious which conveys the image very well. They have also focused on the boys eyes and how shocked he was to see his sisters body because it's not something he would normally see. So don't send images like this because they will most likely be shared with others and it is illegal to ask, send or even have them on your phone.
This campaign is about cheating. It sends out a powerful message as it tells people how others feel when they have been cheated on and how it can affect their life. This makes people realise how cheating effects others so hopefully the result of this campaign will stop people getting hurt by something that is so simple. The photography skills used are chiaroscuro which presents a depressed feeling so it creates a the emotion to get the message across to people. The image also uses a small depth of field so it focuses on the girl. The focus point is slightly to the right so the girl stands out more to show how she is feeling inside.
This image is effective but I feel it could be more effective within the photography skills and the acting. For example I feel that the focus could be on the girls face more to really convey the emotion to people. Also I feel that the girl could be facing the camera a bit more because you can really see the emotion shown. Another way this can be done is by making the exposure a bit lighter as the emotion is the main part of this image. I mean words are all good but people need to see emotion to show the physical trauma it causes.
This image is effective but I feel it could be more effective within the photography skills and the acting. For example I feel that the focus could be on the girls face more to really convey the emotion to people. Also I feel that the girl could be facing the camera a bit more because you can really see the emotion shown. Another way this can be done is by making the exposure a bit lighter as the emotion is the main part of this image. I mean words are all good but people need to see emotion to show the physical trauma it causes.
This picture is effective as the message is clear and it's trying to make people realise what drugs do to you. In my opinion this sends out a powerful message that suggest you should stop taking drugs because this is what will end up happening to you. In addition I feel this message is also conveyed by the emotion on the women's face because it shows how drugs doesn't only ruin your life it can also affect the people that you care about and who care for you. Also I think the writing that has been edited onto the image helps to convey the message as it shows addicts all dealers care about is themselves. This can show people thinking about doing drugs what will happen to them which will stop drug dealing. The photography techniques used are chiaroscuro and exposure. The image is under exposed which reflects the darkness of the image which portrays the theme of sadness. This is used to make the image more depressive because her son has just died of an over dose which can happen to all people that take drugs. Also focus point is used the focus point is on the dead man.
My first campaign plan
For my first shoot I am going to concentrate on the theme of cheating as it is something that has happened to me multiple times so I really want to get the point across of how cheating can impact on a persons trust. Examples of campaigns that are effective are:
These campaigns are effective because they tell you how people feel after being cheated on and they try and persuade you not to cheat. When people that cheat feel how it feels to be cheated on they will realise what they have done to others. I am not saying go and cheat on them because that would just be wrong all I am saying is karma will bite them as hard as it has effected those they have done this to. Also these campaigns are effective because of the depth of fields and how they focus on multiple different images.
This picture is different from the others as it shows an image as an example instead of using word so you are more attracted to it. In addition I think the background being unfocused makes this image stand out a bit more and the image shows the meaning very well using the figures as people was unusual and very effective. I like how the focus is on the couple and how the separation between the couple and the person that has been broken-hearted is very clear.
What's the plan
To create my shoot I will have two models. One will be destroyed by her boyfriend/girlfriend cheating on her. This person will be staring at an engagement ring who will be depressed. The other will have their back to them showing a face that is not bothered. To make this possible I will need a dark room or I will use a low exposure so the photo looks very sad/unhappy. Another way to make it dramatic would be using chiaroscuro and using a medium depth of field. This should persuade people not to cheat on others as it makes them look heartless because of what they have done to others of their kind. I will also put my focus point on the two models as it will make them stand out. I will look at my images and if I need to Photoshop bits I will. This is an important message for me to get across so I want to do it properly. I will do this in school against a plain wall.
What I Will Need:
- 2 models- preferably good actors/actresses
- Plain wall so there is no colour- makes the scene look depressing/dark
- Ring/bobble - for the model to stare at.
I am going to use this image as an inspiration for my shoot. This is basically what I want to aim for but with another person and a ring to star at.
My shoot
Worst Image
This is my worst image as you can't see the message that is being conveyed. In addition the image is slightly under exposed and their is no emotion shown through this image. This makes the message of the image hard to convey so it wouldn't make an effective campaign. Also this image has no focus which doesn't fit with my plan for the shoot.
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Best Image
This is the best image from this shoot because it really shows the emotion conveyed in the image. However, the image would be even better if it showed off some of my photography skills instead of my acting skills. Despite this I feel that this image could be easily edited. First, the bobble could be changed to the colour gold so it looks like a ring. Also to make the image clearer I can add text so the message can get across.
This shows some of the steps I took to create this image. The first step I took was I created a goldish colour and filled in the bobble to make it look more like a ring. Next I changed the brightness and contrast to make a darker image which can create a mood which matches the theme of the image. Then I added some text so the message of the image was clearer to the audience.
This is my edited version of the cheating campaign. What I have edited is the brightness and contrast of the background and the colour of the ring. I have also added text to my image to get my point across which makes it more effective as people can get a clearer view of the point I am trying to get across. This is different from my steps screenshot as I used the black and white filter for the background layer and because the colour of the ring was a different layer it means that the colour can still show. This means that it can stand out which makes it more effective.
Shoot Analysis
I feel this shoot went well as I think it shows the result I wanted. The only thing I would change is that I would take the pictures instead of modelling for my shoot. I think me taking the images would make them better as it would not only be my idea it would also be my own photography skills shown in the work. This would be very effective and make this shoot even better to show all of my photography skills.
Animal Cruelty
Examples
These two campaigns are effective because they both show animal cruelty. Also they both make their audience have sympathy for these animals that aren't being treated right. The first image uses a medium depth of field so you can see the face of the cat and how badly injured the face is. This sends out a powerful message because it makes people realise what they are doing to animals around the world. In addition this image is effective because the focus is on the cats eye which makes the message conveyed obvious to the audience.
The second image uses a large depth of field so you can only see the face of the cat which creates sympathy because of the emotion in its face. In addition the tear coming from the cats eye show how animals have feelings to which shows how animals are just like people. The focus being on the emotion of the image which clearly shows the message conveyed in the image.
The second image uses a large depth of field so you can only see the face of the cat which creates sympathy because of the emotion in its face. In addition the tear coming from the cats eye show how animals have feelings to which shows how animals are just like people. The focus being on the emotion of the image which clearly shows the message conveyed in the image.
This image is effective because it really makes you feel for the animals which results you into stopping cruelty to animals from happening. This image has use a medium depth of field so you can see the background. The focus of this image is the woman holding the animal and looking kind of pleased but shocked at the same time. The text in the corner persuades you not to do this as you think about what you are doing. This campaign would be better if the text in the corner was larger as looking straight at the campaign you notice the image and the bold text on the bottom which gives a bit of the message but not as clear as it would be with the other text.
Plan
For this shoot I am planning on using a mask to make my model seem half human and half animal. This will show how animals have emotions like humans do. My model will be by the interactive board and I will put an image of a cage up. The cage will hopefully reflect on my models face so that it looks like they are trapped in a cage. This will show animal cruelty with animals locked in cages like they're nothing and the emotion on my model's face will show how sad these animals are.
This image will be my inspiration for this shoot because it makes you feel something for the monkey and it sends a powerfull message across. This image also shows what my shoots will be like and also sends the message of stopping animal cruelty which this shoot is about.
My Shoot
Worst Examples
This is a bad example because you cant tell what it is as it doesn't have a face thing. Also the image is to dark because I had the exposure to low . Also the background on the board looks quite happy and doesn't go well with the topic and doesn't blend in as well as the othe images background does.
Good example
To create this original image I have used an animal mask so that you can tell what its about. Then I decided to get a picture of bars upon the board and get them projected on my models face so that it looks like the animal is captured. This creates the awareness of how animals feel when they are being abused. The photographical techniques I have used are exposure I have put my image on a low exposure so it looks dark. Also I have used focus point which I have focused in on the model. I have used a medium depth of field so I can get the model and the background in.
Editing Process
This is my edited version of the animal cruelty campaign. To create this image I have used the text tool on photo plus to get the message across. I have also used the black and white filter so that you can feel the pain. I have included the RSPCA logo as it is a well known charity for this crisis so it looks effective.
Shoot Analysis
I feel this shoot went quite well and that my idea was clearly conveyed into my images. Also I think that a clear message is conveyed through these images. I am especially glad that the cage covers the face of my model so that it looks like a mug shot which shows how animals are treated cruelly and emphasizes how we should help them and not harm them.
Shoot 3 -Effects of Smoking on your health
Campaign Scenario - Latham High School have had some issues with children smoking within school and on school premises
How many people smoke in the UK?
Around 9 million adults in the UK smoke cigarettes: 19% of men and 15% of women. Two-thirds of smokers start before the age of 18.
Health Risks
Research
This campaign is effective because it warns you of the dangers of smoking and gives you details of how you can quit smoking with help. Also it highlights how it can kill you, this is present in bold so that people realize what they are doing to themselves by smoking.
This is effective because it shows how you could end up if you continue to smoke. You are most attracted to the skull when you look at this image. Then you notice the cigarette and realise how it's killing you.
This campaign is effective because it shows what smoking has done to someone else and what they have gone through because of them smoking. People don't realise what it does until it happens to them so this is making people aware of the dangers.
This is effective as it saying every bit of Tabaco you take in its like a time bomb. Which is saying that basically you could die at any time because of your bad habits. This make you realise that it is dangerous and not worth the risk of your future.
My Plan
For this shoot I was thinking of comparing the skin to how you looked then and how you look now. I am going to do this by adding talc to one hand and putting yellow dots on the end so it emphasises the difference between the non smoker and the smokers skin. I aim to show how smoking destroys your skin and stop people from smoking. Hopefully people care enough for there appearance to stop doing this to themselves.
What I will need
- 1 model
- Talc
- Yellow nail pen
- wipes- for when we are finished
This is what I aim to do just using hands instead of a face.
Bad examples
This image is too overexposed so you cant see the point of this to improve I will put the exposure down so you can see the detail on the hands of my model.
Favourite example
This is my favourite image because it has the perfect exposure and it shows the yellow in the fingers more also you can see the difference between the non smokers hand and the smokers hand. Also the focus point is in the position I wanted so you are more focused on the smokers hand but can still see the non smokers hand.
Edited
This is the first edited photo I did I have added text and changed the colour so the smokers hand stands out more. I have edited this on photo plus. To improve this image I could add a logo of a smoking charity.
Final Piece
For this I decided to go for the idea of my inspiration and add labels to represent the change in the hands after a year of smoking I also added the new logo of the charity to this final piece.
Shoot Analasis
This shoot went okay I feel like it kind of shows a message but it isn't as clear as it could be. Personally, I think this shoot would be even better if there wasn't still talc on the table. This is because it would be more believable and effective if the talc wasn't their. However, I think my shoot shows the difference in the two hands and what can happen if you were to smoke and how your life would end up.
Shoot 4- Drugs
My fourth shoot is going to be on Drug use this is because I have a passion on this and I hate everything about them so that's why I am campaigning against them.
This is effective because it warns people about the dangers of drugs.Also it creates a message that shows why you shouldn’t take drugs and if they do the possible dangers that could happen.
This campaign is effective as it shows what drugs do to you. Also it shows how they ruin people’s life’s. The camera focuses on the model. It also uses white balance to make the model stand out more.
My Plan
For this shoot I am planning on making my model look dead. By her hand I will put a bottle of drugs. This sends out a powerful message to stop people from taking drugs. The photo will be under exposed to create a bigger impact. I will also use focus point to focus on the model. This is so the message gets across better. When I have took the photo I will edit it on photo plus with some writing to make the message more powerful.
This is the image I am using as my inspiration but I am adding some of my own ideas in to make the campaign more persuasive. I am going to do this by putting a bottle of pills on the floor so it looks like my model died from a drug overdose this is so I can warn people of the dangers of drugs.
What I Will Need?
- 1 model to act dead on the floor
- Pills to look like it has been dropped so you instantly know the cause of death
Worse Shoot
Favourite shoot
This is my favourite image from my drugs campaign shoot. I took into consideration what went wrong on my other images and improved it on this one. This is not the edited version it is what I took. To create this image I have used under exposure so the background is dark and so my model stands out. I have focused on the models face so you can see that she is dead. I could improve on this by using proper pills instead of getting an image off the internet that is what I will do next time.
This is the edited version of my campaign. It shows the warnings of drugs and sends out a message of is it worth your life. To create this image I have used exposure so it is dark. On photo plus I have added text to my image and a picture of drugs so you know what she has died from.
Example 2 of drugs
I have decided to do another shot with my improvements from last time. It is the same idea as last time but with an actual use of mints so they look like pills and it goes well with the image I think I am going to edit this to the idea of the other one.
Worst Image
Best Image
Edited
Shoot 5- Domestic abuse
What is domestic abuse?
Domestic abuse is a type of controlling, threatening ,bullying or violent behaviour between two people who are in a relationship. Some people may think it just happens to women but it doesn't it also happens to men and can possibly happen to children. The abuser to these situations can be anyone its not just a specific gender.
What does domestic abuse consist of?
These are the different types of domestic abuse and it includes some of what they are can include. I have created this mind map on poplet to make people aware of the types of domestic abuse.
How many people are abused in the UK every year?
An estimated 2 million victims of domestic violence happens in England and Wales each year. This consists of 26% of women from the ages 16-59 who have experienced some type of domestic violence. 15% of men have reported this as well.
How can you get help?
You don't have to wait for an emergency situation to seek help. If domestic abuse is happening to you, it's important to tell someone and remember you're not alone.
You can:
You can:
- talk to your doctor, health visitor or midwife
- women can call 0808 2000 247, the free 24-hour National Domestic Violence Helpline run in partnership between Women's Aid and Refuge
- men can call the Men's Advice Line free on 0808 801 0327 (Monday to Friday 9am to 5pm) or ManKind on 01823 334 244
- in an emergency, call 999
Examples of Domestic Violence Campaigns
This campaign is effective as it shows a celebrities face and then shows someone who has been domestically abused. This tells people that just because they aren't doing what you want them to doesn't mean that you can abuse them. Also it uses a famouse song title to get the message across. The photographical techniques are chiaroscuro, this is so that the two faces stand out. Also a large depth of field has been used to emphasise the faces.
This campaign is effective because it shows a broken face and underneath the face it shows a bruised eye. The message this gets across is that you can't try to hide the bruises with make up they will always be there for people to see. The technical skills it uses are a medium depth of field so that the face stands out but so does some of the background.
This campaign is effective because it has the fella hitting the women but while that's happening the kid is on the stairs scared stiff. The message this gets across is if you hit them the kids going to see the bruises if not the abuse. This will traumatise the kid and they will be scared to be near you much like the victim. The technical skills used are exposure it is slightly under exposed so your attention is attracted to the kid. Also it uses a small depth of field so you can see the whole background.
My plan for this shoot?
I will be honest at first I didn't know what to do for this shoot but after thinking long an hard I have decided I am going to write a note that threatens someone to do something or people get hurt. The aim of this shoot is to try an move away from the physical side of domestic violence and try to let people know the other types. The type of domestic violence this shot focuses on is the emotional side. I have decided to do this so it is different to the ones I have seen and so people are more aware of this. Hopefully the shoot will get the message across that domestic violence harms people and if you do it you are just heartless.
The photographical skills I am going to use are exposure I want the image to be slightly under exposed. Also I will need a medium depth of field so you can see the person with the note in their hand looking traumatised. As well as this I will use a stop shutter speed as there is no need for my shoot to be blurred.
When I edit my image I think I am going to write a message saying "is this really what you want to be seen as..." Then underneath it in a different font and in bold I will put "....A THUG!!!!" Hopefully this will persuade people not to do any sort of domestic violence as it is completely wrong and makes you seem like a thug. I will also add a helpline logo and number to my image so you know some of the places you can get help from. I really hope this campaign gets my message across because it is really important that this stops before its too late and someone actually does something to end their own life.
The logo I will have as a helpline on this shoot is English National Domestic Violence Helpline. This is because it is there to help people going through this and it is for women but there are men's helplines which are listed further up. This helpline is a 24 hour helpline to help women who are experiencing domestic abuse and anyone can call on their behalf. The helpline gives support, information and help over the phone, wherever the caller might be. Everyone who calls the helpline is held confidential.
The photographical skills I am going to use are exposure I want the image to be slightly under exposed. Also I will need a medium depth of field so you can see the person with the note in their hand looking traumatised. As well as this I will use a stop shutter speed as there is no need for my shoot to be blurred.
When I edit my image I think I am going to write a message saying "is this really what you want to be seen as..." Then underneath it in a different font and in bold I will put "....A THUG!!!!" Hopefully this will persuade people not to do any sort of domestic violence as it is completely wrong and makes you seem like a thug. I will also add a helpline logo and number to my image so you know some of the places you can get help from. I really hope this campaign gets my message across because it is really important that this stops before its too late and someone actually does something to end their own life.
The logo I will have as a helpline on this shoot is English National Domestic Violence Helpline. This is because it is there to help people going through this and it is for women but there are men's helplines which are listed further up. This helpline is a 24 hour helpline to help women who are experiencing domestic abuse and anyone can call on their behalf. The helpline gives support, information and help over the phone, wherever the caller might be. Everyone who calls the helpline is held confidential.
What I will Need :
For this shoot I will need:
I might also include bruises on the face so it looks more realistic but I will do a few shots with each to do this I will need make up - so I can put the bruises on. Also I might put a knife by the note to actually freak them out.
Location
This shoot will be done at home because it will look like their home and you can see what might happen behind closed doors. In addition it will create a more effective image because if I do it in school it will make no sense.
- A piece of paper- this is what I will write the threat note on
- Newspapers to cut letters out to create the note
- A model - to look traumatised after reading the note
- A dark area- so the image looks more intense
I might also include bruises on the face so it looks more realistic but I will do a few shots with each to do this I will need make up - so I can put the bruises on. Also I might put a knife by the note to actually freak them out.
Location
This shoot will be done at home because it will look like their home and you can see what might happen behind closed doors. In addition it will create a more effective image because if I do it in school it will make no sense.
My note
This is what my note says. It is what my model will read and will look traumatized about. This is because they wont want their family or anyone close to them to be hurt.
I made this by cutting letters out of newspaper and putting paint to say killed so it stands out more than the other words. This is because it is the main word and what the focus is. |
The shoot
Examples
Examples I am going to use
Let's Edit
This was my first attempt at editing this image when I had fished this I thought the overlay was a little bright so to improve this I put a darker overlay not only to make it look more serious but also so you could see the bruise.
I have decided to make the image a bit darker as the image above is quite light a
nd you cant really see whats happening. THis image would be better if it had a helpline logo and number. Also I think it could do with a bit of text so I will play around with that on photo plus. This is so I get the out come I want so my campaign is very effective.
nd you cant really see whats happening. THis image would be better if it had a helpline logo and number. Also I think it could do with a bit of text so I will play around with that on photo plus. This is so I get the out come I want so my campaign is very effective.
This is my final edited image for this shoot I decided to put my model in the background of the note so it is more effective. I like the way my image has turned out and the important things are noticeable an example of this would be the bruise on her eye. I wanted this to stand out because it would show the meaning of domestic violence not only the physical side but also the emotional side. This is why I have used a note because I didn't only want to focus on the physical side but I wanted to also focus on a different side to make everyone aware of the other types of domestic violence. To improve this image I could focus on the black eye and have that with the note over it. I feel this will show both sides and be different to other campaign ideas. To make this even better I have added a phone number and a logo for a helpline you can call if you are having this problem. I have also added so text so it didn't look bare hopefully this get the message I want across.